What can you actually measure after changing a web page?
You can measure whether a page is indexed, its search clicks and impressions, visits, and inquiries. You usually can't attribute AI-assistant mentions or prove one change caused a result.
Google Search Console's Performance report shows clicks, impressions, average position and click-through rate for Google Search. Google notes that traffic from AI features is included in the overall 'Web' search type rather than reported separately.
The URL Inspection tool shows whether Google has indexed a specific URL and when it last crawled it. Indexing status is a fact you can verify; until you check, AnswerCurrent records it as 'unknown'.
Bing Webmaster Tools provides similar search performance and URL inspection data for Bing.
Changes in clicks after an edit can be caused by seasonality, competitors, algorithm updates or many other factors. That's why AnswerCurrent records a baseline before the change and reviews at 30, 60 and 90 days, and labels every manually entered number as manual.